Food subscription services have been rapidly increasing over
the past few years in the hopes of targeting the busy working moms who find no
extra time to go to the grocery store or those couples looking to eat healthier
and easier on date nights. Companies like Hello Fresh, Plated, and Blue Apron
have risen to the top of this newly discovered niche and it is largely due to
their presence on digital marketing and impact using social media.
These companies send all the fresh, ready to cook ingredients you need to cook for the designated meal right to your door. There are 2 person or family sized options and you can pick the number of meals a week you would like delivered. If you receive multiple meals at once, the ingredients are all labeled specifically to what recipe they go with and a picture of the dish is included to have an idea of what the meal should look like.
Many people, myself included, first heard of these subscription companies over the internet, mainly from celebrities promoting these new brands. They talked about how easy the preparation is and how great the food actually tastes. Like any product promoted by celebrities, people will ultimately go out and try it because if people they look up to are using it, why shouldn't they? You also have the option to find discounts (ex: $35 off your first week at Hello Fresh) off social media accounts and that is a huge hook to get people first involved. While many people think that discount is a huge savings, some of these companies can get a little pricey. Blue Apron starts at $12 per plate per meal, so for a family of 4, thats already $48 for only one dinner. Some have complained the prices are too high for a family on a budget, and that very well may be true for people in different financial situations.
Despite the what some may consider 'high prices', these companies have never promoted themselves to be cost effective as their main goal. They have continued to advertise fresh food, simplicity, and time saving. For those people looking for just that, they may want to seriously consider trying one of these subscription companies and becoming part of the huge market that is moving away from grocery store shopping.
Many people, myself included, first heard of these subscription companies over the internet, mainly from celebrities promoting these new brands. They talked about how easy the preparation is and how great the food actually tastes. Like any product promoted by celebrities, people will ultimately go out and try it because if people they look up to are using it, why shouldn't they? You also have the option to find discounts (ex: $35 off your first week at Hello Fresh) off social media accounts and that is a huge hook to get people first involved. While many people think that discount is a huge savings, some of these companies can get a little pricey. Blue Apron starts at $12 per plate per meal, so for a family of 4, thats already $48 for only one dinner. Some have complained the prices are too high for a family on a budget, and that very well may be true for people in different financial situations.
Despite the what some may consider 'high prices', these companies have never promoted themselves to be cost effective as their main goal. They have continued to advertise fresh food, simplicity, and time saving. For those people looking for just that, they may want to seriously consider trying one of these subscription companies and becoming part of the huge market that is moving away from grocery store shopping.
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